Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournamentJul 3, 2017 by Amy Gesenhues The animated image, designed by Gerben Steenks, leads to …
Read More »Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server room
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Really big Google beach chair and beach ball: Source: Instagram Old …
Read More »AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts
Google really wants advertisers to adopt their best practices. The latest version of AdWords Editor, version 12, has a whole new section to show you where you’re not complying, along with some other new features. Custom Rules The new “Custom Rules” section can be found in the left navigation pane …
Read More »Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misérables’
Today’s Google doodle is a callout to French novelist, poet and human rights activist Victor Hugo. The doodle marks the publication date of what is arguably his most well-known novel, “Les Misérables.” “Before he turned 30, Hugo was already an established poet, dramatist, artist, and novelist,” writes the doodle team …
Read More »LISTEN: Danny Sullivan reflects on 21 years covering the search industry
There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of online marketing pioneers who wanted to understand how search engines of the day — …
Read More »A winning process yields winning results: Conversion optimization tips from SMX Advanced
Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and the search-obsessed in celebration of yet another SMX Advanced. Not speaking this year, I had more flexibility to sit in on some of the many useful presentations. Among the …
Read More »SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor’s new custom rules let you quickly see what’s missing in your accountsJun 30, 2017 by Ginny Marvin See what Google wants you to pay …
Read More »The value of an in-house SEO
Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the possibility of bringing an SEO …
Read More »What to make of the EU’s absurd antitrust ruling against Google
Yes, absurd. That was the first word that came to mind when I read the European Commission’s antitrust ruling against Google and the $2.7 billion fine to go with it on Tuesday. A day or so later, I’d add ill-conceived and misguided to that list. The ruling was levied against Google …
Read More »Featured snippets: Optimization tips & how to ID candidate snippets
Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the tallest tree], Google returns a featured snippet, followed by thousands of organic search results. However, when a user conducts the same query via Google voice search, Google …
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