Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU sources say $1.17 billion antitrust fine against Google coming in weeksJun 16, 2017 by Greg Sterling Shopping search penalty is the first of three potential …
Read More »Search in Pics: Google scary room, a lion chair swing & Bing hot air balloon
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s scary room: Source: Instagram Bing hot air balloon: Source: Twitter …
Read More »PPC strategy: Planning beyond the click
Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount …
Read More »EU sources say $1.17 billion antitrust fine against Google coming in weeks
For the past several months, there has been a steady drumbeat of reports that the EU was preparing to fine Google for alleged search market abuses. The drumbeat is getting louder, and reportedly the fine will be around one billion euros ($1.17 billion). The EU has authority to fine the company up to 10 percent of …
Read More »SEO: The missing piece in brand protection
Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly …
Read More »SearchCap: WordPress AMP & Google fake reviews issue
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Google: 4 suggestions for fixing your massive problem with fake reviewsJun 15, 2017 by Joy Hawkins Columnist and local search expert Joy Hawkins notes that …
Read More »Setting up and testing AMP for WordPress: A quick 7-step guide
In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been correlated to a decease in overall revenue and an increase in page abandonment. Users have come to expect mobile sites to load just as quickly …
Read More »Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Hey Google, If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the problem is getting a lot worse, resulting in a huge headache for small business owners. Rather than outlining all the issues and turning this post …
Read More »SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” …
Read More »Compare 6 top content management systems
Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization is an imperative …
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