SEO

How to stop worrying about Google updates

As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes …

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What you need to know about Referrer Policy

If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or a no-referral bucket? When WordPress updated to 4.7.4, the text editor TinyMCE also updated, and this is where the problem actually lies. In November 2016, TinyMCE added …

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Voice search becomes voice action: A key talking point at SMX London

From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX  — run by Search …

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How AI is disrupting major industries

  Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on …

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The AdWords 2017 roadmap is loaded with artificial intelligence

Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at big agencies and big brands, and Google is doing its best to get them excited about all their capabilities, the event sometimes skims over some of the details that …

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