In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. On Marissa Mayer’s birthday, Yahoo decorated her office: Source: Twitter Bing …
Read More »How to stop worrying about Google updates
As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes …
Read More »What you need to know about Referrer Policy
If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or a no-referral bucket? When WordPress updated to 4.7.4, the text editor TinyMCE also updated, and this is where the problem actually lies. In November 2016, TinyMCE added …
Read More »LiveRamp adds people-based search targeting to IdentityLink
Let’s say you’re a Honda auto dealer in Boston, and you want to target some of your previous and current customers with a new sale of Honda CRVs. One way is via Google AdWords, since you can show an ad for your sale, along with the results for searches like “Honda …
Read More »Voice search becomes voice action: A key talking point at SMX London
From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX — run by Search …
Read More »SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: WSJ: How Siri went from virtual assistant market leader to laggardJun 8, 2017 by Greg Sterling Internal cultural issues and employee departures have impacted Siri’s evolution. …
Read More »WSJ: How Siri went from virtual assistant market leader to laggard
Siri has gone from being a competitive differentiator for Apple to nearly its opposite, a product seen by many as falling behind its rivals. Regardless of the empirical truth, it’s the widely-held view among tech industry insiders who help shape popular opinion. An article in the The Wall Street Journal …
Read More »SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has officially rolled out a new tab-based local panel with quick access to reviewsJun 7, 2017 by Barry Schwartz Users can toggle between a local …
Read More »How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on …
Read More »The AdWords 2017 roadmap is loaded with artificial intelligence
Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at big agencies and big brands, and Google is doing its best to get them excited about all their capabilities, the event sometimes skims over some of the details that …
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