SEO

Google seems to have been rolling out a large search algorithm update starting sometime around Sunday, June 25. Google’s John Mueller said, “We make updates all the time,” when asked specifically about the speculation around a Google update. In my opinion, there was an algorithm update to the Google search …

When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for quickly, without having to search deep into your site? While site structure may not be a large factor when it comes to most ranking …

Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages still lack much of the functionality that helps publishers make money. To help fill that gap, deep-linking provider Branch.io has released a version of its Journeys, called …

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration, and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: …

Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably create websites. This is a great initiative, as there are many small businesses that do not have a website. Google’s Marissa Nordahl made the announcement it in a Google My Business …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU slaps Google with $2.7B antitrust fine for favoring its own content in search resultsJun 27, 2017 by Greg Sterling The fine is much larger than …

It’s difficult to believe that Google News is 15 years old. In that time, it has been through a number of feature changes and minor redesigns. The last major redesign was in 2010, but today it’s getting another one. The idea is to add feature and content depth but also simplify the layout …

Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature …

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1. Start with negative keywords Homing in …

After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that I cofounded with our CEO Chris Elwell, VP of …