SEO

For several months now, Google has been encouraging advertisers to run many ad variations in their ad groups. The message is essentially, “Ditch your manual A/B testing and let our machine learning-powered systems figure out the best ad with the best mix of extensions to show for each auction scenario.” …

Google announced on the Google Small Business blog that they’ve updated the Test My Site tool to add more than just your site’s mobile speed scores, which they launched a year ago. Now the tool will show you how many visitors your site is losing because of your site speed …

Tech bloggers love to test and compare rival products. There’s an underlying assumption that the better product will always win. But other factors (e.g., price, brand and so on) can get in the way of rational market outcomes. A new study from agency 360i (reported in Adweek) asserts that Google Home is much more likely to …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News gets a cleaner look, new features to make it ‘more accessible’Jun 27, 2017 by Greg Sterling The new design is simpler to use, more …

As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a …

Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on …

The Canadian Supreme Court has ordered Google to de-index an e-commerce site — globally. This sets a disastrous precedent that opens the door for other governments (and private parties) across the globe to try and control or censor Google’s search results. The case was Google Inc. v. Equustek Solutions. The plaintiff, …

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a …

When we decided to launch our search marketing industry awards program three years ago, the guiding principle was have the honors be truly meaningful. That’s why it’s no small task to enter the competition- we ask for a lot of supporting data and information so our editorial staff and industry judges can effectively …

Google has confirmed with Search Engine Land that they are now rolling out two new local search features: highlight icons in the local search listings price labels in the hotel search results Local highlight icons show icons in a local panel that represent what amenities the local business has. Items …