SEO

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Nooglers, new Googlers, ready to work: Source: Instagram Google charging docks: …

At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Numerous issues will arise that will test your patience, attitude and self-worth. This article will share a few tips regarding …

Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same conversation often enough. In this article, I will take a quick look at content marketing and SEO and then detail how you can integrate these two approaches to supercharge your …

In a recent report, 45 percent of US online consumers say that they like having a chat invitation appear to help answer questions when they’re doing online research or making a purchase. It should come as no surprise that increased engagement between agents and customers leads to higher conversion rates …

With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds trending searches and instant answers to iOS appSep 1, 2017 by Greg Sterling Google adds previously introduced Android search capabilities to iOS app. Critical …

About a week ago, Scott Hendison reported that the Google My Business insights tools were not reporting accurately with the photos section of your listings. Google Insights within Google My Business shows analytics around your Google My Business local listings in Google Search and Google Maps. A week ago, the …

The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have …

Previously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates. It comes down to this: You’ve held dozens of interviews with candidates almost impossible to tell apart. They all have similar credentials. They’ve worked in the right industry or …

Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out. The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface. The new metric, called absolute top impression share, reports …