SEO

In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers. As a result, a number of technical items must …

Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets advertisers point their mobile search ads to AMP-enabled pages. Ebay was the first major non-news site to deploy AMP widely in a production setting, and other early adopters …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why one e-commerce company is going all-in on AMP (Hint: conversions)Jun 22, 2017 by Ginny Marvin With significant conversion lifts over responsive design, Event Ticket Center …

Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions and clinics programmed just …

Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform. Google just announced the rollout late this afternoon. A couple weeks ago, the company moved Google Posts into GMB and that is where you can access it now — on both the …

A new survey from BrightEdge on the future of content and search marketing exposes some interesting contradictions between what enterprise marketers think and what they do. Conducted earlier this year, the survey received 252 responses from “digital marketers at Fortune 500 brands that represent a split of B2B and B2C.” The survey …

Today’s Google doodle is a tribute to German-born filmmaker and visual artist Oskar Fischinger, on what would have been his 117th birthday. According to Fischinger’s daughter, he and his wife immigrated to America from Germany in 1936. “They were forced to leave Germany in 1936 when it became clear that …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Pinterest’s Lens update adds a Snapchat-style look and a fashion senseJun 21, 2017 by Tim Peterson Pinterest is making its image-scanning visual search tool easier to …

Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017. The ROI potential of …

It’s well-established that ratings and reviews are widely consulted and have a significant impact on consumer purchase decisions. A new study from TurnTo affirms this and provides some additional color and nuance for the discussion. Called “Hearing the Voice of the Consumer” and conducted by Ipsos, the study involved 1,070 US consumers who had bought something …