SEO

Twitter has started linking to Accelerated Mobile Pages (AMPs) from its native Android and iOS apps, shifting more traffic away from standard mobile web pages and giving publishers another reason to pay attention to how their AMPs display and perform. Twitter hasn’t made any public announcements about the change since Google …

Links are the foundation of Google’s algorithm. A naïve reading of the algorithm suggests that you shouldn’t link to anybody else, ever. It turns out that’s not at all true. But your outbound links play an important role in your ability to turn up in the SERPs. Let’s make sure …

Google Maps has rolled out a new editing feature that crowdsources accessibility details about locations or business listings — making it possible for anyone to add details on whether or not a place is wheelchair-accessible. “When you want to share accessibility information about a place or add details about many …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps will use crowdsourcing to identify wheelchair-accessible locationsJul 6, 2017 by Amy Gesenhues Anyone can now add accessibility information to places on Google Maps or …

Google has confirmed that most Google Posts are removed seven days after they are first published. The exception to this rule is Google Posts that are based on upcoming events. Event-based Google Posts are removed after the event date. A Google spokesperson told us, “Posts enable merchants to share timely, …

July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the top. Earlier this year, Chegg Enrollment Services and the National …

Google is celebrating today’s Fourth of July holiday with a doodle inspired by the US’s first National Parks Service Director and noted conservationist Stephen Mather. The red, white and blue logo leads to a search for “Fourth of July,” and includes images of deer, bears, moose and other animals you …

You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today, I …

If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This script automates adding any AdWords data to a Google spreadsheetJul 5, 2017 by Frederick Vallaeys Feeling bogged down by all the reports you need to …