SEO

This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event series, Search Marketing Expo and The MarTech Conference. Robbins succeeds …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Dog working at Google: Source: Instagram Google cake: Source: Instagram Google’s …

When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, but if they don’t turn into sales, the media spend has been a waste. Many marketers feel their hands are tied. Once the lead is generated, …

Even though the New AdWords Experience (AKA the new user interface) doesn’t quite have feature parity with the current AdWords yet, it actually offers some exclusive features. They can be hard to identify without some hunting, so we’ve gathered them here in one place. The new interface has been steadily rolling out to …

Consumers across the US can now book appointments with salons and spas through Google. Beauty is the second category of appointment bookings available through Google in the US. In December 2016, consumers in select cities could book fitness classes through the Reserve with Google site, as well as Google Search and Maps. …

I recently started helping a site that was negatively impacted by the May 17 algorithm update. The site had been surfing the gray area of quality for a long time, surging with some quality updates, and sometimes dropping. So I started digging in via a crawl analysis and audit of …

Rand Fishkin, the founder of Moz, is stepping down from his operational role at the company and moving into an advisory role. Fishkin founded Moz, originally called SEOmoz, 16 years ago with his mother, Gillian Muessig. Sarah Bird, the CEO at Moz, announced the news this morning, calling this a …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins rolling out messaging feature within Google My BusinessJul 12, 2017 by Barry Schwartz You can now message with your customers directly via your Google …

In this report, Marin compared results from advertisers who manage their programs separately to those that have integrated search and social programs. The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more likely to convert, but who are …

Google My Business has updated its monthly insights email, the email they send business owners summarizing the statistics and analytics around how well their Google local listing is performing. The new email is much more visually appealing than the previous email and shares a lot more data as well. The …