SEO

I’ve now been living with the Echo Show for several weeks. It has supplanted my original Amazon Echo in the kitchen. I find it both more exciting and more frustrating than the original. The screen adds a compelling new element but creates expectations that are not fully realized — as though Amazon is ambivalent …

On June 13, 2017, in Seattle, Search Engine Land’s Danny Sullivan sat down with Google’s Gary Illyes to talk about all things Google. You can read live blog coverage from the session here. In this post, I’ve organized the content of this session into topical groups and added my own …

AmsStudio / Shutterstock.com Google continues to expand its ad product for local service providers. This week, the company announced home service ads are available to more businesses in more cities. Painters, electricians and towing companies can now run ads through AdWords Express, joining locksmiths and plumbers, house cleaners and handymen. Google launched …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home service ads come to the East Coast open up to more service categoriesJul 17, 2017 by Ginny Marvin The local home services ad product …

Google is currently testing a new design and user interface for the Google Search Console. The new user interface takes a design look from the revised mobile-friendly testing tool that launched less than a year ago. It seems Google has been beta testing this new user interface for some time …

Today’s Google doodle marks the Women’s Cricket World Cup 2017, currently being played in England. The doodle doubles as a cricket-inspired video game with animated crickets playing against a team of snails. The game was first introduced last month to mark the men’s ICC Championships. Leading to a search for …

Today, billions of dollars are spent on TV advertising, and at the end of the day, for many demographics, there are still very valuable eyeballs worth targeting through traditional TV advertising. But buying power is shifting toward the digital natives who access content when and how they want it. For …

Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared …

While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search. According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search …

This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event series, Search Marketing Expo and The MarTech Conference. Robbins succeeds …