SEO

7 reasons to enter the 2017 Search Engine Land Awards

There’s just under two weeks left to finalize your entries in the 3rd annual Search Engine Land Awards — already considered the “world cup of digital marketing” by some — the competition is heating up as we approach the final deadline for entries. The final deadline is July 31, 2017 at …

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Google asks some searchers to tag movies with critic statements

Google is testing a new feature to let searchers add more data to the movie results displayed in the Google search results. Some searchers are receiving notifications from Google asking them to tag the movie they just searched for with critic-like adjectives, such as “strong acting,” “over-hyped,” “plot twist,” “authentic …

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Did you know? Google sees JavaScript links you don’t

Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are …

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Eight insider tips for exceptional price extensions

Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year …

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Why mistakes make you a better link builder

Whenever I’ve trained link builders, I’ve been consistent about one major process over the last decade: throw them in and let them learn by doing it, screwing up and finding their own way. I always tell them to expect to make mistakes, and they always do — some worse than others. …

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