SEO

Attending a conference as a team can double or triple your chances of walking away with information that can help drive your marketing campaign’s success. With more eyes and ears, you’ll be sure to maximize your learning and strengthen your team’s sense of unity. Search Engine Land’s SMX® Advanced delivers …

I’m just back from another great week out at SMX West. One of the panels I went to this year was “Optimizing for Voice Search and Virtual Assistants.” This topic was of great interest to me because of all the work we are doing in this area, and I wanted …

This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of nonprofits, these changes may apply to you. Some of the changes are good, but others may create new challenges for you. In this article, I’m going to …

Google has posted its Spring Equinox doodle, a lovely animated image of what appears to be a flower fairy playing music among the colorful first blooms of the season. “This year’s seasonal Doodle series protagonist, Quinn, is strumming a pleasant tune to coax a mysterious creature out of hiding. With …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spring Equinox Google doodle introduces Quinn, an animated flower fairy musicianMar 20, 2018 by Amy Gesenhues Designed by Google doodler Sophie Diao, the image leads to …

Google has stopped showing zero search results, i.e., only the answer, followed by a button to “show all results” for searches related to time, calculations and conversions. The blue search results links are now back. Google began this global experiment a week ago today and has now concluded that “the …

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links. This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing for you in the first place. Even more disturbing is …

At SMX West last week, Michelle Robbins conducted an AMA (Ask Me Anything) session with Nathan Johns, a search quality analyst at Google. Johns touched on topics ranging from the core search algorithm update a week ago to the mobile-first index, the Google Search Console, Google’s zero results experiment and …

Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search faster; (2) how to maintain market share for product search in a splintering mobile landscape of apps and digital assistants; and (3) how to compete against Amazon, …

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up webpages on mobile devices. Google has actively been pushing adoption of AMP, but due to the many challenges inherent in migrating to AMP, …