SEO

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast listener, podcasting is a medium all digital marketers should pay attention to. According to Edison Research, 58 percent of listeners spend one to five hours each week listening …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling Publishers are being asked to …

This e-book from Acquisio describes the data science behind machine learning and how marketers are harvesting this science to solve complex problems. Learn the challenges, the benefits and the risks around machine learning technology. After reading this e-book, you’ll understand: The theory behind the emerging fields of data science. How …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Home Mini donut truck: Source: Twitter Alligators at the GooglePlex: …

Google is asking publishers in Europe to obtain consent for data use and ad targeting under the new General Data Protection Regulation (GDPR) privacy rules, which go into effect May 25. Companies operating in Europe are required to gain opt-in consent for collection and use of personal data under the …

Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver …

ed Today’s Google doodle honors Katsuko Saruhashi on what would have been the geochemist’s 98th birthday. Saruhashi was renowned in her field of geochemistry and spent much of her career advocating for the advancement of female scientists. “She was deeply committed to inspiring young women to study science, and established …

On the Google My Business Forum, where I volunteer as a Top Contributor, we frequently see themes and threads from business owners who want Google to remove their negative reviews. There are a lot of cases where we cannot do anything because the reviews don’t break Google’s review guidelines, but …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins Is someone getting back at your company by leaving negative reviews? Contributor Joy …

If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations. To get to the new version history screen, available only in the new AdWords interface, hover next to an ad, click …