SEO

Google My Business has updated the Insights analytics tool within Google My Business to let business owners see a heatmap of locations from which searchers request directions to their businesses. Allyson Wright, the community manager for Google My Business, announced that Google has “made some changes to your directions heatmap.” …

According to a report from Reuters, the European Commission has proposed new rules that will require search engines, commerce sites and online platforms to explain how they rank results and to reveal why companies are penalized or removed from listings or results. The stated intention is to bring more transparency …

Siri’s perceived mediocrity is putting Apple’s smartphone leadership at risk. It’s also having a negative impact on sales of Apple’s smart speaker, HomePod, which received largely lackluster reviews because of Siri’s functionality (I mostly disagree). An exposé of sorts from The Information about problems with Apple’s management of Siri has …

Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder to find clients, bosses and stakeholders who understand all the details of PPC as well as you do. This can lead to …

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s different about digital marketing in the cannabis industry?Mar 15, 2018 by Brett Middleton Contributor Brett Middleton explores the current challenges and opportunities facing this budding …

Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads taken down in 2016. “That’s more than 100 bad ads per second!” writes Google’s director of sustainable ads, Scott Spencer. After a tumultuous year of brand safety issues, …

Today’s Google doodle pays homage to Pi Day by using an image of a salted caramel apple pie. The doodle was created with help from Dominique Ansel, the pastry chef behind the Cronut, and leads to a search for “Pi Day.” First celebrated in 1988 by physicist Larry Shaw, Pi …

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the fulfillment of a promise. If you want to use images to earn inbound links, you need a concrete plan with some specific actionable goals. Here are four …

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test …