SEO

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon …

I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. Any discussion of ranking factors raises a lot of emotions and controversy, and this was no exception. It is important to understand how to use information from …

Google News Initiative event in New York City, March 20, 2018. Google’s plans to help support publishers’ subscription businesses came into fuller color on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers called the Google News Initiative that builds …

Today’s Google doodle celebrates Guillermo Haro, the first Mexican astronomer to be elected to the Royal Astronomy Academy. Haro is credited with identifying Herbig-Haro objects — small patches of nebulosity associated with newly born stars which are named for him and George Herbig — and discovering the flare stars, bright red …

International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint. It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights. Global trends like the adoption of a mobile-first approach …

So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion. In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a handful of caveats. …

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for …

Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank them. This includes non-Latin characters in your URLs. John Mueller said “as long as URLs are valid and …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google stops showing zero search results for time, calculations conversionsMar 20, 2018 by Barry Schwartz After only a week of experimenting with showing only a single …

Mike Blumenthal reports that Google is now slowly rolling out the new Google My Business dashboard that it announced back in November 2017. I have had the new dashboard for my account for a month or so, but according to Mike, who watches the space closely, it is rolling out to …