SEO

In 2014, the European Parliament held a mostly symbolic, non-binding vote to break up Google. This weekend, European Commission competition chief Margrethe Vestager told the UK’s The Telegraph that “the threat to split the internet giant up into smaller companies must be kept open.” Vestager is being transparent when she says …

Following in Google’s footsteps, Bing is removing text ads from the sidebar in desktop search results. Starting today, March 26, Bing will begin to stop showing sidebar text ads in the US. Like Google, Bing has concluded that removing text ads in the sidebar leads to an overall increase in …

Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said. This is the first time Google has confirmed it is moving a large number of sites …

I have a growing concern about fake online content. Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the problem is continuing to get worse, much worse. Perhaps the most outrageous example of fake online content in …

In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to build on those lessons and detail how to tackle multilingual websites. As with international search engine optimization (SEO), there are many scenarios, and the right solution …

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in …

Bing has announced several upgrades to its AI-powered intelligent search capabilities. Bing first launched intelligent search in December, bringing artificial intelligence to deliver richer search answers, and enhance image and conversational search. Now, Bing is launching more intelligent search features with: Aggregated facts across multiple sources. Hover-over definitions for uncommon words. …

Today’s featured Search Engine Land Award winner is the DAC Group. The agency’s work with Bridgestone Retail Operations earned it a Best Local Search Marketing Initiative for SEM at the 2017 awards event. “We’re all big fans, and thought a nod from the organization and exceptional panel of judges would …

Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many of us using the new interface have been asking questions like “Have you seen this feature/report/functionality in the new interface?” …

Any internet company or platform that collects user data will reportedly come under the jurisdiction of new European Commission consumer protection rules. This is part of a forthcoming “major overhaul of EU consumer rules.” One aim of the revision is to create more transparency for consumers around free internet services, …