SEO

Google has announced on Twitter that you can now add a business description to your Google local listings directly within Google My Business. The business description can show up in the local knowledge panel in search or in Google Maps results for the business. We saw this feature coming, and …

Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different identifiers, like cookies across browsers, can muddy measurement on the web. With all of that imprecision comes a thought that might keep you up at night: …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To make every conversion count, count every conversionMar 28, 2018 by Matt Lawson Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search ConsoleMar 27, 2018 by Michelle Robbins SEO wins bug …

If there’s one thing that bugs me about link-building work, it’s the idea that only one type of link is going to work, and anything else is going to cripple the site. Or… The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. …

In 2017, Google paid nearly $3 million to individuals and researchers as part of their Vulnerability Reward Program (VRP), which encourages the security research community to find and report vulnerabilities in Google products. This week, Tom Anthony — who heads Product Research Development at Distilled, an SEO agency — was …

Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration “hubs” that connect software applications deployed in different environments (e.g., cloud vs. SaaS vs. on premise). The specific services offered can …

Google has announced that it has added an additional 39 languages to the Google Maps software, enabling an additional estimated 1.25 billion people worldwide to use the app in their native languages. Google also said that over 1 billion people use Google Maps on their computers or mobile phones to …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins rolling out mobile-first indexing to more sitesMar 26, 2018 by Barry Schwartz Sites that follow the best practices for mobile-first indexing will be migrating …

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the …