SEO

Google is now rolling out a new feature in search named “your related activity.” This feature lets signed in Google users pick up on previous searches they’ve done related to the query they just added. So if they searched for cooking tips, then got pulled away for something and then …

Only a few months ago, Google announced TV screens as a device type advertisers could target for their video campaigns in Google Ads. And this month Ginny Marvin explained that “The TV screens device type targets YouTube channel inventory on smart TVs, set top boxes, gaming consoles and streaming devices …

DuckDuckGo, the privacy-focused search engine, posted on Twitter this week that in 2018 they surpassed 9 billion searches for the year. To give you a comparison, in 2016 they did 4 billion searches. Not too long ago, in October, they reported doing 30 million queries per day. DuckDuckGo also said …

Google has acquired another “answer engine.” The company paid roughly $60 million for Superpod, predominantly for the team, according to published reports. Superpod matched audience questions and expert answers across a broad range of topics. Founders to work on ‘larger project’ at Google. A statement acknowledging the acquisition on the Superpod …

As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target …

Frédéric Dubut, a senior program manager at Microsoft working on Bing Search, said on Twitter Wednesday that when you create a specific section in your robots.txt file for its Bingbot crawler, you should make sure to list all the default directives in that section. Specify directives for Bingbot. “If you …

In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s usability, crawlability, indexation and ultimately rankings. But it’s easy to get lost in the weeds while working through technical SEO fixes — many SEOs reach a …

Google is testing a bigger push for the messaging option within the local panel. Google launched messaging within Google My Business in July 2017. Google is now testing a way to promote messaging more to searchers in the local panel by using a larger message button. What it looks like. …

Bing Ads has launched a sweepstakes to encourage agencies to increase their participation at the start of the new year. What are the qualifications? Starting January 2, agencies can accrue one entry in Bing Ads’ sweepstakes with each Bing Ads Accredited Professional (BAAP) certification, up to ten entries for new …

  I’ve made the argument for the importance of Google Shopping many  times  now, but it still doesn’t feel like reality has truly set in for many retail paid search advertisers. Put simply, Shopping is the single most important aspect of paid search management for most online retailers today, and …