SEO

There has been a seismic shift in consumers search behavior as an estimated 56 percent of people begin their product search on Amazon, not Google. If 2018 was the year in which Amazon finally began to overtake Google as the predominant e-commerce search engine, then 2019 will be the year …

Well, Google turned twenty this year and if the political and media drama was any indication of what 2019 holds, we have a lot to look forward to in search. (And if the Pichai’s hearing was any indication of the general searcher’s knowledge, then we’ll also have job security.) Wait, …

Believe it or not, a new year is upon us (our surprise, of course, being in the speed of its arrival rather than the arrival itself) and in accordance with previous predictions, Shopping Ads are more important than ever for the e-commerce marketers toolbox. What I have found to be …

In early December, I had been approached by a client who was upset — his chiropractic office in California had lost a large portion of Yelp reviews. Curious, I asked him when he first noticed the reviews went missing. He had mentioned He first started noticing his reviews drop in …

Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant …

Though web browsers are becoming more and more advanced, that doesn’t mean you should build websites that you know only the latest web browsers support, nor should you build websites that GoogleBot, Google’s web crawler, cannot fully crawl and index. That was the advice from Google’s John Mueller, when asked …

Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehicle for sharing content, product information, and education with your customers. …

Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And Smarter” session. There were a lot of questions during this popular program so Simon took the time to answer a few …

An expert in PPC and content-led link building campaigns, Paddy Moogan, co-founder of Aira, was a panelist for the “How To Drive Inbound Links In The Age Of Content Skeptics” panel discussion during SMX East. There were a lot of questions from attendees about link building tools and strategies and …

Loup Ventures has published the results of its annual “smart speaker IQ” test. Google Home was the overall winner, but the surprise is that Apple’s HomePod and Siri bested Alexa and Cortana. 800 questions asked. The firm asked 800 questions to the virtual assistants and graded them on the basis …