When Google My Business released the new GMB app back in November, many people failed to see the massive inconvenience of their new approach to the messaging feature would cause. Previously, the Messaging feature relied on technology from Allo which is set to be discontinued and will only work until …
Read More »DuckDuckGo is growing fast but not enough to grab SEOs’ attention
Last month, DuckDuckGo announced that it had exceeded 9 billion searches in 2018. That compares with 4 billion in 2016. By comparison, Google sees more than a trillion searches per year globally. Growing fast. DuckDuckGo’s popularity has grown as privacy has become a more significant issue over the past several …
Read More »Choosing a marketing automation platform
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B …
Read More »SearchCap: Google Ads management, search click data & new writers
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Read More »Bing Ads 2018 recap and insights for search marketers in the year ahead
Can you believe it’s 2019 and we’re already halfway through January? Time flies when you are busy managing PPC campaigns and keeping up with the latest updates. Did you know that Bing is coming into its 10th year of operation? I was on the marketing team (managing paid search) that …
Read More »The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful …
Read More »SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
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Read More »Get started with marketing automation–learn the terms you need to know
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s time to get familiar with some basic automated marketing and sales …
Read More »SMX West is next week – don’t miss your chance to attend!
Generate leads, drive sales, and achieve your traffic goals with proven SEO and SEM tactics from 40+ search marketing experts. Attend SMX® West, January 30-31 in San Jose! Book your pass by January 29 to save up to $300 off on-site rates! Join us to: Discover how to create high-performing …
Read More »How reputation became a major ranking factor in SEO
Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of websites and specific factors that could be vital for this. The recent core algorithm updates and Medic Update over the past …
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