SEO

Google announced on the webmaster blog that starting at the end of March 2018, Google will change how the Google Search Console Performance reports count metrics. Instead of using the exact URL, it will transition to using the canonical URL for reporting. Google said “to help unify your data, Search …

You have just launched what might be the greatest campaign of your life. You’ve nailed the research, dialed in your keywords and you have a grand vision for the success you’ll inevitably encounter. People will be chanting your name in the streets and writing articles about your innovative approach, and …

Google announced in its help forums that hotel operators can now enter their check-in and check-out times directly in Google My Business. Then it will display that information to searchers looking for more information about those times. The announcement. Kara Jancourtz, a community manager from the Google My Business team, …

A new survey from BrightLocal offers a window into the state of agencies doing local SEO. The survey polled roughly 650 digital agencies, SEO freelancers and in-house marketers from small businesses and enterprises. The results overall describe a market segment that faces challenges but is upbeat — a reflection of …

While Google is again this year showing ads in their results for queries related to Super Bowl ads, Bing has apparently decided not to show any paid results for those types of queries. The Bing decision to not show search ads for queries like “super bowl ads” and “super bowl …

Moz, the popular SEO toolset, announced they have upgraded and improved how they measure their internal metric they call “domain authority,” a score given by Moz that estimates how valuable a certain domain is in terms of how well it might rank in Google or other search engines. According to …

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI …

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Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much …

SAN JOSE — Bing announced at SMX West Thursday that they are now allowing webmasters to submit up to 10,000 URLs per day through Bing Webmaster Tools. Previously you were able to submit up to 10 URLs per day and maximum of 50 URLs per month. Bing increased these limits by 1000x …