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Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if …

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to balance technical non-technical SEOAug 8, 2017 by Jim Yu Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu …

This week, Bing Ads is rolling out a new System Quality Policy as part of the Relevance and Quality Policy. There are three key aspects to the new policy: Keywords and ads that haven’t shown any performance over a significant period of time may be removed. The number of keywords …

Bing Ads advertisers that have the Universal Event Tag (UET) implemented may now see estimated conversion impact when looking at budget suggestions in their accounts. In addition to click, impression and spend estimates, search marketers will see estimated changes in conversions with a campaign budget adjustment on the Opportunity tab …

It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand and Australia). After its initial, US-only launch in October 2016, I was really excited to finally get to test out this brand-new platform when it finally launched in the …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimize your AdWords account with these hidden gemsAug 7, 2017 by Pauline Jakober Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that …

When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital campaigns. Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a …

Most people new to SEO are looking for a silver bullet — that one magical tactic that solves all of their problems. The bad news is that it doesn’t exist. The good news is that there are many tactics that, while not magical, are relatively simple to execute and offer …

Twitter is one of my top slam-dunk assets for trying to displace negative content in search results. If your reputation has been harmed by some negative content that ranks when your name is searched, a strong Twitter account could be one of your primary resources for pushing the bad stuff …