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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts can now be automated with new API supportOct 16, 2017 by Barry Schwartz Google My Business API version 4.0 adds new features, including the …

Google announced nationwide expansion of its Google Express relationship with Target. Users in the Continental US will now be able to buy from Target through the Google Assistant and receive Google Express delivery. The voice-commerce relationship extends to Google Home devices. Features and capabilities are nearly identical to those announced in …

Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas to Google Maps and Search earlier this week. It brought together 150 top contributors from 62 countries to the San Francisco Bay Area. In 2016, there were 75 attendees from 37 countries. …

Stefano Tinti / Shutterstock.com Oculus is giving developers more options for getting their virtual reality apps in front of the right people. Oculus plans to roll out content-based app search for Gear VR “soon,” said Oculus product manager Florence Koskas during a session at the company’s annual developer conference on …

Maybe you’re looking for ways to improve your paid search account, or maybe you’re looking at your agency’s newest prospect with fresh eyes. It could be that performance seems to be off lately, or maybe you’re just looking for some new testing ideas. Whatever your reasons, auditing even the most …

d8nn / Shutterstock.com If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in front of the computer and do your due diligence. Unless you happen to be deft with a plunger …

Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a “people-based” approach to your search marketing, you can improve the cross-channel customer experience, optimize …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. Google now has …

Google has long touted the growth of queries with local intent, such as those that include the words “near me” or a location name, such as a city. Over the past couple of years, the search giant has set about to monetize this ever-growing segment of queries. Whether directly on …

You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After …