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Ahhh… summer. A time to hang out at the lake, fire up the barbecue and gaze at the stars. And, if you’re a PPC pro, it’s also a great time to catch up on some of the smaller, sometimes overlooked elements of your PPC campaigns. Naturally, this only applies if …

It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 4 Ps of SEO digital marketingAug 4, 2017 by Marcus Miller Great SEO does not exist in a bubble, but is part of a broader …

If you’re an SEO, odds are good that you live and breathe inside the Google Search Console every day. The good news is that Google is about to significantly upgrade the Search Console with an extensive redesign to better serve you. As reported by Barry Schwartz on Search Engine Land, …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google champagne glass: Source: Twitter Google mouthwash: Source: Twitter Google office …

One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example, you may be advertising for a company that has franchises throughout the country (such as a Macy’s or REI) or a branch of locations unique to a region …

According to a CNBC report, Apple is on a hiring spree. The company is seeking to add scores of mapping experts and engineers. According to the report: More than 70 job listings went live in the past month on the company’s site relating to its maps team, or requiring skills …

This article has been updated with corrections. Users searching for products on Google Image search will now notice that sometimes images appearing at the top of the results are labeled with a “Product”. This is part of the new badge markup Google introduced earlier this week. They look a lot …

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates quality raters guidelines with details around non-English language web pagesAug 3, 2017 by Barry Schwartz Google made some small tweaks to their quality raters …