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We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts …

Google updated their search quality raters guidelines PDF document a few days ago. Jennifer Slegg first noticed and documented most of the changes between this updated version and the March version, which focused on upsetting and offensive content. The core change, according to Jennifer Slegg, is the new guidelines around …

Google has started testing a different variation of mobile product card units, which is the Google Shopping format of a knowledge panel. The store listings, spotted by Josh Leibner, director of paid media at Red Ventures, Wednesday, appear in a swipeable carousel that resembles the mobile price extension format, as well as …

Today’s Google doodle is a tribute to Dolores del Río on what would have been the actress’s 112th birthday. Born in Mexico, Del Río had an acting career that reached iconic status during the Golden Age of Mexican cinema. She is credited with being the first Latin American actress to …

Google is making moves to extend Google Shopping listings further into Image search results for products. The ads appear with a tag icon and “Product” label in the bottom left corner before the organic image results. It’s not clear when this appeared, but Jonathan Ellins, head of insights at Hallam …

As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities.  Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had before starting my agency was working for an online survey company, WebSurveyor, that was a competitor to Survey …

SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up …

Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this new integration: “The goal of AdWords Scripts is to help advertisers automate …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This script creates Google Slides with AdWords data to automate your presentation-makingAug 2, 2017 by Frederick Vallaeys Last week, Google announced they had added the Google …

AmsStudio / Shutterstock.com Google has added a new “save” feature, which you can access under a new hamburger menu, navigation drawer, on the left side of the Google home page on your mobile device. You can now save images, itineraries, places and web pages while using Google on your mobile …