Webmaster

Bing Ads is currently rolling out customizable, color-coded labels globally over the next few weeks. As in AdWords, labels can be applied at the campaign, ad group, ad and keyword levels to aid in account management and analysis. Any item can have as many as 50 labels associated with it. …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Labels are coming to Bing Ads Bing Ads EditorAug 15, 2017 by Ginny Marvin As in AdWords, labels can be applied at various levels of campaigns …

As Apple and Google became direct competitors following the rise of Android, industry observers wondered if (and anticipated that) someday, Apple would cease to offer Google as the iPhone’s default search engine. And while Cupertino has diversified away from Google, via Spolight Search, Siri and Bing, Google is still the …

I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that people were simply using it to copy another site’s link profile. I found it useful to look at how industries linked, of course, but it really …

Webmasters may have had a moment of panic in the days after Google made an update to the way impressions and average position are reported in the Google Search Console interface. Quite a few of our clients at Merkle saw significant drops in average position after the update, like this …

Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target …

Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is moving all app-install ads under the umbrella of UAC. Google said that as of October 16, all app-install campaigns will …

Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate of $1,795 — that’s a …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of …

Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google Display Network. With this change, several current site category exclusions are being eliminated or recategorized, and a couple of new ones are being added. As of last week, several …