With the recent decision by the European Commission (EC) to levy a massive $2.7B fine on Google for unfair practices, a light was shined on the comparison shopping engines that have lost out over the past few years as searchers have increasingly used Google alone for product browsing. The EC …
Read More »Dynamic Search Ads pilot in Bing Ads now open to all US advertisers
Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers. From Thursday’s announcement: DSA is designed to help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions, while reducing the burdens of campaign set up and day-to-day …
Read More »Site optimization or traffic optimization: Which delivers better results?
You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing pages, test your app… basically, the mantra is, if you’re not testing, you’re wasting money on bad design! No argument here. But, while I’ve been a big …
Read More »Pinterest now lets people zoom in on pins, has redesigned visual search icon
Pinterest continues to try to make it easier for people to use its visual search engine. Now Pinterest users can zoom in on pins when using its mobile app. Pinterest has also made the option to search individual objects within a pin more obvious and opened up its Chrome browser …
Read More »Google rolling out hands-free calling on Google Home to US and Canada
At Google I/O, the company announced that it was going to allow calling via Google Home. Now, Mountain View is rolling out the capability for the US and Canada in English, with Canadian French coming soon. The device will permit calling to your Google contacts and businesses by voice alone. …
Read More »SearchCap: Google pollen search, Google reviews bug & Google pays Apple
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out hands-free calling on Google Home to US and CanadaAug 16, 2017 by Greg Sterling One day relatively soon, home assistants could be generating …
Read More »Developing YOUR audience targeting strategy
We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, then change their minds. But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying for the last …
Read More »Google gives allergy sufferers a heads-up on pollen levels via mobile search
Starting today, Google will return “at-a-glance” local pollen levels for pollen and allergy-related searches on mobile. Google says it worked with The Weather Channel to pull the pollen index and forecast data. Clicking the “More about seasonal allergies” link will take you to more detailed information on pollen counts. In …
Read More »How to get developers to implement SEO recommendations
The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts. No, the hardest problem in SEO is getting developers to actually execute recommendations. We all …
Read More »Google working to fix the ability to leave local reviews on Google Maps
For the past few hours, the ability to leave reviews on local business profiles within Google search or Google Maps has not been functioning. Google has told us they are aware of the issue and are working on a fix. But currently, if you want to leave a review for …
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