SEO

There are business ratings sweet spots. Locations that improve their Google My Business star ratings from 3.5 to 3.7 can see significant increases in conversions. Further, enterprise locations that reply to at least 32% of reviews achieved 80% higher conversion rates compared SMBs and direct competitors that replied to 10% …

  Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that were never seen by a valid user. While growth and sophistication of fraud is significant, not all IVT is fraud. Much is simply a side effect of the digital ecosystem, …

With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure Your Facebook Campaigns for Success. This can surely seem a daunting undertaking. There are so many levers to potentially pull, and so much information …

Typically, when I talk about video campaigns in Google Ads, I talk about TrueView in-stream ads. These are the pre-roll ads that play before or during the video a user actually intended on watching. While I recommend these ads to almost anyone interested in running ads on YouTube, TrueView video …

Click to enlarge. Google parent company Alphabet reported advertising revenues of $33.9 billion for the third quarter, a 17% increase from $29 billion a year ago. Overall, the company reported revenues of $40.5 billion for the quarter on Monday, an increase of 20% year-over-year, but below the $40.3 billion analysts …

Google announced it will stop indexing and ranking Flash content in its search engine. This means Google will no longer process content within Flash SWF files, either on websites designed fully in Flash or web pages that have portions of the page in Flash. What is Flash. Flash was introduced …

In July, Google announced it would be extending App campaigns to show in the Discover feed and YouTube search results. Now, the company says it is working on updates to the way it treats and reports on creative assets across inventory sources. An update to App campaign modeling, rolling out …

  Consumers interact with your brand across a dizzying number of channels, touchpoints and devices. The average person today has four to six connected devices and switches constantly from one to the other. It’s harder than ever to know whether your ads and other marketing tactics are reaching the right …

Google introduced the BERT update to its Search ranking system last week. The addition of this new algorithm, designed to better understand what’s important in natural language queries, is a significant change. Google said it impacts 1 in 10 queries. Yet, many SEOs and many of the tracking tools did …

Google recently announced Android users will have the option to do incognito searches on Google Maps starting this month with iOS to follow soon. When users activate Incognito mode, they can navigate Google Maps without having their activity saved on their Google accounts – just as Google Search’s incognito mode …