SEO

Robots.txt Protocols

Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study] I have run into an interesting robots.txt situation several times over the years that can be tricky for site owners to figure out. After surfacing the problem, and discussing how to …

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Google Organic Visits

Did you know that 92% of U.S. organic visits are produced by Google? Google reigns over organic search, we knew that. According to Merkle, in Q3 2019, Google produced 92% of total U.S. organic search visits (95% on mobile). With a dominant presence, it comes as no surprise that Google …

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Deliver Digital Experiences

Deliver compelling digital experiences to modern users More than half of businesses around the globe struggle to deliver on customer expectations for digital experiences.  As a result, customers often look elsewhere and reward those companies that provide engaging digital experiences with their loyalty. Join us for this webinar to learn …

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Free Google Shopping

New free version of Google Shopping rolling out now Google’s new free version of Google Shopping is now rolling out. A Google spokesperson has confirmed with Search Engine Land that this has begun to roll out. This does not mean it is fully rolled out and all U.S. searchers will …

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Google Search Tips

Google launches search tips for when the query doesn’t return great matches Google today announced it is launching a new feature that tries to help you rephrase your query when the search engine cannot find relevant results on the web. Google said it is rolling out in the U.S. today …

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Google Advertisers

Google will roll out identity verification program to all advertisers Google is extending its identity verification program to all advertisers, the company announced Thursday. Advertisers will be required to submit business incorporation documents, personal identification and other information to prove who they and the country they operate in. Disclosures can …

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Google My Business

When your Google My Business listing becomes your lifeline The recent days and weeks have been a blur as I’ve helped clients manage their online reputations amid a global pandemic that continues to inflict a heavy toll. Oftentimes Google My Business has been in the eye of the storm, with …

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Google’s Question Hub

Google testing Question Hub in the U.S. for COVID-related queries   Back in 2018, Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, a way for searchers to let Google know when they haven’t been able …

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Fake Reviews Problem

Is much worse than people know. Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews before buying. The scale of the fake reviews problem …

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TapClicks Buys AdStage

Expand marketing intelligence, predictive campaign optimization capabilities In its latest acquisition, San Jose, CA-based TapClicks has bought AdStage, a San Francisco-based cross-channel paid media analytics and optimization platform, the company announced Wednesday. TapClicks offers a unified marketing data and operations platform for agencies, media companies, brands, franchises and HIPAA-covered entities. …

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