SEO

Bing is testing a new image carousel featuring a preview of the image accompanied by the page title and domain name on its main search results page. “We’re experimenting with it on a set of image answer queries,” the Bing Images team said. The test was spotted by digital marketing …

Creating accurate projections of your future paid search spend is a really important part of your overall media buying plan. How often have you been asked, how many leads would we get if we increase media spend by X. Or considering that our conversion rate is 19% better year on …

Facebook will soon be transitioning advertisers to campaign budget optimization (CBO), which automates budget optimization across the ad sets in a campaign. Originally scheduled to happen in September, the company pushed the move to February, giving advertisers more time to test it. “With this shift, the budget will be set …

Google announced Wednesday that it will be rolling out the two new audience targeting options for advertisers over the coming weeks. Afiinity audiences. These interest audiences have been available for Google Display Network and Video campaigns for years. The audiences are built around interests determined by browsing behavior. Advertisers can …

SEOs have been adapting to the ranking shifts that occur when Google’s now roughly-quarterly core algorithmic updates roll out. While Google has told us in the past that there is “no fix” for a site that is negatively impacted by these types of updates, good SEOs don’t sit idle. They …

  The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and …

Google introduced audiences to Search ads over seven years ago with the creation of RLSA. A whole bunch of improvements have happened since then. If you want to be at the cutting edge of using audiences, you need to familiarize yourself with the latest additions to Google’s audience portfolio, which …

Google seems to be having issues showing new and fresh content from web sites and publishers. This seems to be impacting both large and small publishers, including the Wall Street Journal, New York Times, CNN and even this site, Search Engine Land. The issue. If you filter Google News to …

“Machines are better than people!” While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity — foretelling a time in which great intentions actually destroy the future. Not the case in PPC. It’s true that, in certain functions, machines ARE better …

The web is not only essential for people working in digital marketing, but for everyone. We professionals in this field need to understand the big picture of how the web functions for our daily work. We also know that optimizing our customers’ sites is not just about their sites, but …