Protecting your ad spend from invalid traffic


, Protecting your ad spend from invalid traffic, Innovation ΛI

Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that were never seen by a valid user.

While growth and sophistication of fraud is significant, not all IVT is fraud. Much is simply a side effect of the digital ecosystem, and the shift to programmatic is only increasing the challenges. However, whether a direct media buy or a programmatic campaign, marketers should not pay for impressions that are considered invalid.

This white paper from Moat by Oracle Data Cloud breaks down the state of invalid traffic, explain what the industry is doing to solve for it, and show how you can educate yourself to keep your budget safe.

Visit Digital Marketing Depot to download “The Essential Guide to Protecting Your Ad Spend from Invalid Traffic,” from Moat.

About The Author

, Protecting your ad spend from invalid traffic, Innovation ΛI


About Skype

Check Also

, Google Link Spam, Innovation ΛI

Google Link Spam

Processings…Please wait. Google has completed the rollout of the link spam update it started just …

Leave a Reply

Your email address will not be published. Required fields are marked *