How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to monitor – just like your brick-and-mortar storefront, website, Facebook page and any other place where people interact with your business online and offline. And with Google …
Read More »Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by …
Read More »Google search quality guidelines update emphasizes users of diverse backgrounds
Google’s search top quality critic standards were upgraded on Thursday, December 5. The modifications stressed variety, impartiality as well as referred to language describing customers. The search experience. The standards are currently preceded by an intro(area 0.0, as seen listed below)discussing why individuals carry out searches as well as the …
Read More »TripAdvisor buys SinglePlatform to enhance services for restaurants
SinglePlatform syndicates restaurant menus to various search and directory sites online, and is positioned as listings management company. It was founded in 2010 and bought by ConstantContact in 2012, in a deal valued at roughly $100 million. Yesterday it was sold to TripAdvisor — by Endurance International Group, which acquired …
Read More »4 ways to get started with agile marketing
Marketing is always changing. And with that constant change comes greater expectations to produce ever-better results at a rapid pace with limited resources. Now more than ever, marketers must be ready for whatever comes their way — and they must be equipped with the right tools and processes to …
Read More »Google extends optimization score to Display campaigns
The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. Optimization scores in …
Read More »Now is the time to position your site for a successful start to 2020
It is the holiday season again, and you know what that means… the year is almost over and it’s time to start preparing our SEO strategies for next year! Along with eggnog frappuccinos, cooler weather, and people putting Christmas lights up (way too early), the end of the year signifies …
Read More »Genius sues Google and LyricFind for more than $50 million in damages
Genius Media Group is suing Google and LyricFind for potentially hundreds of millions in damages, plus injunctive relief, in New York state court. The central claim is that Google misappropriated song lyrics Genius had posted to its website, either directly or through Google’s licensing partner LyricFind. ‘We caught them red-handed.’ …
Read More »This Thursday– Get More Value Out of Your First-Party Data
First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first …
Read More »Back to basics: Understanding your paid search metrics
One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how …
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