SEO

WeWork bought SEO firm Conductor in 2018 for well over $120 million in cash and stock. Following its botched IPO filing last year, the troubled shared workspace provider began to shed most of its many acquisitions; Conductor was one of them. Almost two years under WeWork. The SEO company has announced that …

Google introduced its real-time translation feature, “Interpreter Mode,” for Google Home and smart displays earlier this year. It tested the feature in several hotels in Las Vegas, New York and San Francisco at concierge and registration desks. Now the company is more broadly rolling out Interpreter Mode to Android devices …

  On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in terms of e-commerce sales. For marketers, the entire five-day stretch known as Cyber 5, but dubbed “Turkey 5” by Amazon, was likely a …

  It’s time to face facts: today’s marketing is more than product, price and promotion. To be successful, you’ve got to have continuous customer conversations that are personally relevant at the moments of greatest impact. Sounds simple, right? But many marketers are constrained by yesterday’s technology, data silos and organizational …

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split …

  We all have our habits and routines. Some enjoy jogging first thing in the morning, while others would rather stay up late watching their favorite show. As discouraging as it may seem, our daily lives are full of repetitions. Most people take the same route every day when they …

Google has been spotted displaying reviews in a carousel format, placed more prominently on local business profiles. The feature was spotted by digital marketer Aneel Badyal and confirmed by a Google spokesperson. A screenshot of the reviews carousel that surfaces on GMB profiles for relevant queries. Source: Aneel Badyal. Why …

Google is changing how it presents news stories in its search results. When people search for news, they typically see two top stories and a horizontal, scrolling carousel of results (AMP pages). As of today on mobile devices, people will see multiple carousels of news stories on the same topic. …

Users are increasingly relying on search and reviews when looking for local businesses, the latest BrightLocal consumer reviews survey finds. However, it also shows increasing skepticism of review authenticity and adaptive consumer behavior to combat review fraud. The survey polled just over 1,000 U.S. adults during November. Vast majority do …

Sterling Sky, founded by local SEO expert and Search Engine Land contributor Joy Hawkins, has acquired LocalU. The event series was founded roughly a decade ago by a group of prominent SEOs to teach local SEO fundamentals to small businesses and local agencies. It has been run by Mike Blumenthal and …