The first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European ad network Goldbach Group is the first to offer keyword targeting for brands’ campaigns through the DMP 1plusX. Recently developed by the Zurich-based firm, the keyword targeting lets advertisers find the audiences …
Read More »Getting results from your website means asking the right questions
After my agency completely overhauled a small manufacturer’s website, the owner of the company emailed to ask these questions: “I know a lot has changed recently regarding keywords and search engine optimization, so how do we improve our website results? How do we get the most out of Google Analytics?” …
Read More »Google confirms core search ranking algorithm update
Google has confirmed that they ran a “broad core algorithm update” last week that has impacted the appearance and rankings of some websites in the search results. Google posted on Twitter that Google does these types of updates “several times per year” and there is nothing a site can do …
Read More »AdWords custom columns now available at keyword and ad levels
Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since …
Read More »What are the keys to delivering a seamless omni-channel experience?
Consumers are bombarded by hundreds of competing messages every day, many of which lack any specific relevance to them. As they become more and more fatigued from this excess noise, consumers are becoming more adept and emboldened to tune all a brand’s marketing efforts out if they miss the mark. …
Read More »SearchCap: Google algorithm update, AdWords custom columns & new mobile search design
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms core search ranking algorithm updateMar 12, 2018 by Barry Schwartz Google acknowledged the suspected update but says there is nothing webmasters can do to …
Read More »Chat rate is the new CTR for AdWords message extensions
Google rolled out its click-to-message AdWords extension in October 2016. Similar to call extensions, message extensions allow users to message a business directly from the ad. Now the company is announcing formal reporting for messaging. It will be available in the next few weeks in the US, the UK, Canada, …
Read More »5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s …
Read More »Quora’s ad pixel now supports multi-event conversion tracking
Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can …
Read More »Search in Pics: Craig Newmark at Google, Snow at NYC office & Women @ Google cupcake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Craig Newmark of Craigslist spoke at Google: Source: Instagram Women @ …
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