SEO

As promised last month, Google has introduced a new certification process for rehabilitation and addiction treatment facilities, per a Reuters report earlier today. The advertising behemoth began gradually limiting advertising for the addiction treatment center category in the US in September of 2017, and by January of this year had …

Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with human error: automation! I’d like to share a script that will help you stay on top of the domains being used in your ads, by …

Are you jealous of the big brands whose tweets appear in a cool carousel below their Twitter accounts on page one of Google’s search results? When you’re trying to occupy a lot of space for your name in the search results as a way to combat negative reviews or content …

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Customer Data Strategies Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who …

Most services who engage in digital marketing have at least a short lived familiarity with seo. If you desire to effectively reach your audience online, an organized effort to capitalize Google, Bing, Yahoo, and other search engines is absolutely important. A lot of strategies exist to assist you increase your …

Attorneys practicing law in either a small town or a busy city area can attempt these simple actions to improve their local search engine rankings. You don’t need to be tech-savvy to carry out these actions. Rather, here is a basic approach to making a couple of modifications to your …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. This dog chases after a Google street view car: Source: Twitter …

An investigation from RankRanger’s Mordy Oberstein identifies a distance and clustering pattern in Google’s local algorithm that the author says is consistent regardless of user location. In other words, it appears whether the user is searching from a nearby location or remotely (e.g., resident vs. tourist). The pattern shows two local …

Structured data in the format of schema markup can have multiple benefits when it comes to search engine optimization (SEO). While it is not a ranking factor, it does indirectly help position your website for better rankings. Some of the benefits of utilizing structured data are: Improved crawling of the …