SEO

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to outdo the PPC robots in shopping adsApr 11, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns …

Kashin / Shutterstock.com Google has officially launched its “More results” search button on mobile, making it possible for additional search results to load beyond the first set of results displayed. The announcement, made via a tweet from the Google’s @SearchLiason account, confirmed that the new “More results” button will replace …

In a new test, Google is running its two types of Shopping ads in one search result. A carousel of standard product listing ads appears at the top of the mobile search result. Below that is a carousel of Showcase Shopping ads. The test was spotted by The SEM Post. …

Google is marking what would have been the 86th birthday of Omar Sharif with a doodle honoring the celebrated actor. Born in Alexandria, Egypt, in 1932, Sharif starred in a number of Egyptian films before being cast in the epic film, “Lawrence of Arabia.” “Actor Omar Sharif made his indelible …

Bing Ads announced some new features and capabilities for Bing Shopping campaigns on Tuesday. Heres’s a rundown of what’s new. Show multiple images Marketers can now include multiple image URLs in their product feeds to show a product from different angles, for example. Multiple images will begin to show in …

During my career, several executives have asked why so many of my search engine optimization (SEO) team members are poached by other teams in the organization. The answer is always the same: True SEO professionals evolve quickly and are in a constant mode of progressing their skill set. Successful SEO …

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner provides unique …

As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data, the site is now making it easy for users to see if their information was shared with the analytics firm. The feature is listed in the company’s help center. Doing a …

MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two. We were …