Webmaster

Bad landing pages, especially on mobile devices, can kill conversions. There are high bounce rates if users can’t find desired information or the user experience is too cumbersome or slow. To help advertisers improve mobile performance, Google announced a new Landing Pages tool at Google Marketing Next earlier this year. …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out previously announced ‘Landing Pages’ mobile assessment toolAug 24, 2017 by Greg Sterling Tab in new AdWords experience enables marketers to determine which individual …

Yandex, Russia’s largest search engine, announced they have transitioned to an upgraded search platform named “Korolyov.” Named after a Russian satellite town northeast of Moscow that has long served as the center of Russia’s space exploration, Korolyov adds two major upgrades above the Palekh system which was launched last November. …

Every niche has its own SEO challenges and opportunities, and, while general SEO articles can offer a lot of insight no matter what sector you’re in, they often can’t quite hit all the nuances of a particular industry. So today we’re going to take a look one of my favorite sectors …

Google and Walmart have announced a partnership to bring Walmart voice shopping to the Google Assistant and Google Home. Free delivery will also be available through Google Express, which is changing its pricing structure. Though not discussed in either company’s blog post, the move is likely a response to Amazon …

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide ” examines the market for enterprise SEO tools software and the considerations involved in implementing SEO management platforms. The 42-page report reviews the explosion of SEO Tools, plus the latest trends, opportunities and challenges. In this report you will learn: who the …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex upgrades search algorithm to better understand user searchesAug 23, 2017 by Barry Schwartz Yandex updates their version of RankBrain from Palekh to Korolyov, which is …

Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has entered phase two of its three-phase plan for supporting comprehensive advertising functionality in AMP. While phase one focused on basic support for ads within AMP, phase two focuses on speeding up AMP …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces AMP speed and viewability enhancements for adsAug 22, 2017 by Michelle Robbins Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated …

Google has raised the bar on site load times consistently over the last decade, and the upcoming transition to mobile-first indexing, combined with its rising expectations of mobile site performance, should be a clear warning sign to site owners. Site owners generally, however, seem not to be listening. Unfortunately, based on …