The highest court in the EU has dealt a blow to the European antitrust regulator. According to reports this morning, the European Court of Justice said that a roughly $1.3 billion fine imposed in 2009 on Intel needed to be re-examined by a lower court. The facts of the Intel …
Read More »Mobile & desktop SEO: Different results, different content strategies
Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide. Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any …
Read More »Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
Are you looking to give your website an SEO boost but think you have exhausted most optimizations or are looking for a quick win? Consider working on improving the organic click-through rate (CTR) of your search listings. One of the ways I like to tackle this task is to start …
Read More »20 of Google’s limits you may not know exist
Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into. 1. 1,000 properties in Google Search Console Per Google’s Search Console Help documentation, “You can add up to 1,000 …
Read More »Bing Ads now shows remarketing bid adjustment suggestions based on CPA data
Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab in the web interface. The suggestions are based on historical ad performance. If remarketing lists are driving lower CPA (cost per acquisition) than the average campaign, Bing Ads will suggest a higher bid adjustment and show an …
Read More »New goodies for online retailers at SMX East
If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a …
Read More »SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business now lets businesses edit their listings directly in search results Sep 6, 2017 by Barry SchwartzAfter months and months of testing, Google is …
Read More »How Google AMP Has Changed SEO
How Google AMP Has actually Changed SEO If you have actually spent at any time in internet marketing or SEO, you understand the landscape is constantly altering. To keep up with technology, you have to research study and find out to stay ahead of the curve. In 2015, Google revealed …
Read More »Google Is Updating Their SEO Starter Guide
Last month we reported that Google stated their SEO starter guide is still relevant despite the fact that it was not updated since 2010. Well, I guess it was not appropriate enough … Read More
Read More »8 Components of Strong Off-Page SEO
Off-site SEO includes those elements of marketing that raise awareness of your brand while building your reputation with your audience Read More
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