Webmaster

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limiting third-party trackers from capturing cross-site browsing data, in the next version of Safari, …

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out support for AMP landing page in AdWords search campaigns globally Sep 7, 2017 by Ginny MarvinAll advertisers will be able to point mobile …

I recently reported on an algorithm update impacting the local results that happened on August 22, 2017. This was a strictly-local update, from what I can tell so far, which means that it had no impact on the non-local organic results. What changed? The update, which I have dubbed “Hawk,” …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google microphones: Source: Instagram Google yoga outdoors in water: Source: Instagram …

Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now. Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to …

Yesterday, Google has sent out a new batch of invites to webmasters to try out some of the new features within the new beta Google Search Console. If you were invited, you should see in your Google Search Console dashboard for a specific property, a link to “try the new …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has invited more beta testers to the new Google Search Console Sep 7, 2017 by Barry SchwartzWere you invited to try out the new Google …

In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks. The functionality is …

In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions Answers. This feature is currently also available on mobile browsers. Here are some aspects of this new feature that business owners and marketers may need to be aware of. 1. If you don’t …