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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: 57% of smart speaker owners have bought something with their voiceSep 26, 2017 by Greg Sterling Part two of NPR Smart Audio report exposes the …

According to Bloomberg, Google is going to create a separate business unit to manage shopping content in search results to comply with the European Commission’s recent antitrust decision. This unit will reportedly be required to compete in the auction against shopping competitors. The unit will apparently use its own budget …

As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses, regardless of size, to have a global online presence. As Search Engine Land columnist Brendan McGonigle rightly notes, if you only advertise in the United States, you’re missing out on billions of potential customers. …

Today’s Google doodle celebrates the author and political theorist Gloria E. Anzaldúa on what would have been her 75th birthday. Born on this date in South Texas, Anzaldúa grew up on both sides of the America-Mexico border. She graduated from the Panamerican University in 1969 and moved to California in …

  Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Search Advertising Rik van der Kooi gave a little more color to those plans during a speech …

Apple has switched back to using Google for their search results needs in both iOS and their Mac operating system over Spotlight search, TechCrunch reports. Google and Apple spokespersons confirmed this with Search Engine Land via email. The “search the web” results you get in both search interfaces will no …

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple switches back to Google search results for iOS MacSep 25, 2017 by Barry Schwartz After serving Bing web search results in iOS and Mac for …

Acquisio released a report (PDF) this month that argues machine learning algorithms can dramatically improve paid-search marketing performance vs. accounts that don’t use them. Acquisio calls its suite of machine learning tools “Acquisio Turing,” after British computer scientist Alan Turing. The company looked at thousands of campaigns over a two-year period, …

While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers. It’s one thing to advertise a widely understood product, such as a running shoe or blender, to a large consumer market. It’s another thing entirely to sell a …