A bug in Google has wiped out a search feature that allows searchers to search within a specific site from the Google search result snippets. The feature launched three years ago, and it is officially called a Sitelinks Searchbox, where Google will show a search box directly within a search …
Read More »The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for marketers to pay attention to how fast their sites are. Page speed has long been a ranking factor for desktop search results, and it may soon impact mobile rankings as …
Read More »Updated for 2017! Enterprise Paid Media Campaign Management Platforms
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A …
Read More »SearchCap: Happy birthday Google, EU Google Shopping changes & SEO tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CSEs will compete head-on with Google Shopping in EU search resultsSep 27, 2017 by Ginny Marvin To provide “equal treatment” in the ad auction, Google Shopping …
Read More »Google marks its 19th birthday with a ‘Google birthday surprise spinner’ doodle
For its 19th birthday, Google has posted a birthday doodle that leads to a spinner prompting surprise searches for 19 of its past Easter egg games and quizzes. Three spins leads to the ICC Championship interactive cricket game Google launched earlier this year, an Earth Day quiz launched in 2015 …
Read More »SEO content strategy: How to grow visits by 300% in one year
Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search. However, you can’t simply create content for content’s sake and expect to achieve any results. Millions of blog posts are published each day, so you need to …
Read More »Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’
To celebrate its 19th birthday, Google put together a doodle that launches a spinner prompting 18 of its past Easter egg games and quizzes and one new game called “Snake.” Searches for “snake,” “play snake,” “snake game” and “snake video game” all result in a “Play Snake” card showing at …
Read More »CSEs will compete head-on with Google Shopping in EU search results
Ads from Comparison Shopping Engines will start appearing in Google Shopping results on September 27, 2017. In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles …
Read More »How to use AI for link building and improve your search rankings
The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon and Google work diligently to make voice commands and voice search integrative parts of their OS and user experience. AI’s applications in the search engine optimization (SEO) world are continuing to expand to new …
Read More »Report: 57% of smart speaker owners have bought something with their voice
There are roughly 20 million smart speakers now in the US. And more than half of device owners have used them to buy something, according to survey data from NPR and Edison Research. The data released this week is part two of a report first introduced in July. Called “The Smart …
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