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Target the right keywords — for Google AND your clients

It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox. This time around, I’m going to be talking about keyword targeting and client education. About a year and a half ago, I wrote a post about …

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SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala

Last week’s awards gala not only celebrated the winners in each category, but also was an evening of celebration for all finalists in attendance. An epic view of the Empire State Building, amazing entertainment by 45 Riots and fabulous fare made it an evening to remember in NYC. All thanks …

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