Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new knowledge panel to provide information about news publishersNov 7, 2017 by Barry Schwartz In an effort to combat fake news and equip searchers …
Read More »Google adds new knowledge panel to provide information about news publishers
Google has announced a new knowledge graph card for news publishers in which searchers can learn more about a specific news publication directly in the search results. Google said this will help searchers learn about “a publication you’re not familiar with or one you wanted to learn more about.” The …
Read More »5 surprising paid-search insights to help you win the holidays
Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season more generally — is one of the best times of year to get your products in front of the millions of shoppers searching for the …
Read More »Google promises to improve accuracy of tweets shown in search results
After news about the Texas church shooter came out, many searchers went to Google to learn more about the shooter. What they found when searching the shooter’s name in Google Sunday night, and for a period of time afterward, was highlighted tweets from Google’s Twitter partnership that showed misinformation. Last …
Read More »Google adds wait times to local results in search and maps
Wait times for some local listings, such as restaurants, are Google’s latest addition to its local search results, appearing when people view those listings in web search. Eventually, this information will appear on Google Maps, as well. The new feature will appear near the popular times information, which currently shows users how busy a …
Read More »What is pad thai? Google’s animated doodle shows what’s in the dish & how to make it
Today’s doodle takes a sharp turn from the usual doodle focus that pays homage to a person or holiday, and instead offers an animated ride through a pad thai recipe. According to the Google Doodle Blog, the doodle’s artwork was inspired by a doodle team member’s own research into cooking …
Read More »SMX West registration is open
Mark your calendars for SMX West 2018! We’re coming to sunny San Jose, California, March 13-15. Don’t miss your chance to attend the largest search marketing conference on the West Coast. Obsessed with search? So are we. SMX is the only conference series that is 100 percent dedicated to search. …
Read More »Yelp increasingly cracking down on ‘review solicitation’ across the internet
As reviews have become more important (to consumers and as a local ranking factor), multiple companies have emerged to monitor reviews, but also to help small business owners obtain them. Yelp is trying to stop many of those efforts. We were provided with the following, received by one of these …
Read More »How marketers in 25 industries use call tracking to drive revenue from search
When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web leads. Marketers must now take a data-driven approach to call conversions to optimize ROI. To do it, businesses and …
Read More »Bing Ads now shows exact match impression share
Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined with Bing’s existing impression share reports, advertisers can …
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