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Google announced that the PageSpeed Insights tool has been updated to use data from the Chrome user experience report, which means the tool is using metrics from “real-world Chrome users who experience popular destinations on the web.” The pagespeed tool now shows you how fast your pages load based on …

We are thrilled to announce that the search industry’s most prestigious awards competition is now open for submissions. Exciting changes are in store for the 4th annual awards program with several new categories added for 2018, including: Best Search Social Media Marketing Initiative Best Research Initiative by an Agency or …

It was a decent experiment while it lasted. Google has announced that Review extensions will stop showing this month and will be deleted entirely in AdWords accounts in February. An update appears on the support page about the extension.  Advertisers that ran Review extensions and want to keep their historical …

Greetings from the future! I’m writing to you from January 2019. Since search is such a dynamic space, with every year bringing unexpected developments, I thought it would be helpful to use my knowledge as a denizen of the future to give you a glimpse into what’s to come in …

Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google PageSpeed Insights now uses real data from Chrome browser usersJan 10, 2018 by Barry Schwartz Google has revamped their pagespeed tool to give more insights …

Google is marking what would have been Har Gobind Khorana’s 96th birthday with a doodle to celebrate the Nobel Prize winner’s accomplishments in the field of biochemistry. Born in Raipur, Pakistan, on this date in 1922, Dr. Khorana was awarded the Nobel Prize in Physiology or Medicine in 1968 while …

Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites. As links have become a dominant part of the search ranking algorithms, many have turned their focus to acquiring as …

I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, content is important. Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write …

Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other. However, the Google Shopping channel lends itself to accurate split testing …