Business

Norrsken opens East Africa startup fund and hub in Kigali

Startups in East Africa have a new source for investment and mentorship. Sweden’s Norrsken Foundation—a coworking space and investment fund based in Stockholm—opened its tech fund and entrepreneurship hub in Rwanda today to support ventures across the region. Norrsken’s Kigali center is located on the former École Belge campus and will …

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The secret ingredient for successful brand innovation

Predicting the success potential for new brands is not necessarily a fool’s errand, but even with advancements in research techniques it’s still hard to determine which new products or services will be a win with consumers. Nielsen estimates that 85% of new products launched in the consumer packaged goods industry …

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