Business

The secret ingredient for successful brand innovation

Predicting the success potential for new brands is not necessarily a fool’s errand, but even with advancements in research techniques it’s still hard to determine which new products or services will be a win with consumers. Nielsen estimates that 85% of new products launched in the consumer packaged goods industry …

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Biotech Startups And The Hard Truth Of Innovation

Gary Pisano’s recent Harvard Business Review piece, The Hard Truth About Innovative Cultures, beautifully frames up how innovative corporate environments are frequently misunderstood. Innovative startups aren’t just about being cool and nimble, having beer taps in the kitchen, or an endless bounty of swag. Pisano sums up the harder, harsher …

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Getting a seat at the VC table

  We are witnessing the greatest paradigm shift in power since the advent of the venture capital industry. Since taking my first VC role in 2012, I’ve seen more change in the past year than all other years combined. Six years after Ellen Pao’s landmark gender discrimination case against Kleiner …

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Freshworks acquires customer success service Natero

  Customer engagement service Freshworks, which you may still remember under its old name of Freshdesk, today announced that it has acquired Natero, a customer success service with some AI/ML smarts that helps businesses prevent churn and manage their customers. The acquisition, Freshworks CEO Girish Mathrubootham told me, will help …

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