Microsoft did everything it could to get people to use the Edge browser when it launched Windows 10, but in the end, it decided to start over from scratch with a Chromium base. The change to an open source foundation was Microsoft’s chance to streamline and compete with more modern …

AMD and Intel to announce multiple products around CES 2022 Two important press conferences on the same day. Everyone buckle up, next month PC enthusiasts will have lots of new hardware to discuss. On January 4th, both Intel and AMD are to hold their own virtual press conferences, expectedly covering …

Humans walked on the moon half a century ago, and it looks like we’re heading back. NASA aims to send astronauts to the lunar surface in the coming decade with the Space Launch System (SLS) and SpaceX Starship HLS, but SpaceX’s Elon Musk has his sights set on a more …

If you were considering upgrading your gaming rig to Intel’s new Alder Lake platform, and dropping in some DDR5 memory modules, memory manufacturer Micron has some bad news for you. The company confirmed in an earnings call recently that production of the next-gen memory modules is quite difficult at this …

If you’re the type of web content consumer who likes your monitor rotated vertically so you don’t have to scroll as much, the new LG DualUP (28MQ780) should be right up your alley. Instead of the typical widescreen, rectangular shape we’ve been using for about 15 years, LG has chosen …

Ocurate, a startup using artificial intelligence to predict customer lifetime value for e-commerce businesses, took in an oversubscribed seed round of $3.5 million. Backers in the round include 8-Bit Capital, DCF Capital, Data Community Fund, AIX Ventures, Italmobiliare, Streamlined Ventures and some individual strategic angel investors like Adam Metzger and …

It’s not enough to identify your ethos, target customer profile and position your brand. You must also consider how your brand comes to life. Is it loud, energetic and the life of the party? Is it steady, dependable and trustworthy? Like people, every brand shows up in the world in …

It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning, and it’s the …

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