It’s not enough to identify your ethos, target customer profile and position your brand. You must also consider how your brand comes to life. Is it loud, energetic and the life of the party? Is it steady, dependable and trustworthy? Like people, every brand shows up in the world in …

It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning, and it’s the …

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The late Virgil Abloh, who died last Sunday aged 41, frequently referenced the automotive and industrial design industries in his work, so it came as no shock that the designer was asked by Mercedes-Benz to collaborate and reimagine one of its leading cars, the G-Class. Now, in honor of Abloh’s …

A 5G-enabled drone flying over the course at the recent Open de España in Madrid. Drones, digital twins and virtual reality applications aren’t the kinds of kit you’d normally associate with golf, but that’s exactly the tools that are being put to test right now on the sport’s European Tour. …

Rolls-Royce, the company best known for its fancy cars, also has an electric airplane. Recently, it took the aircraft called the Spirit of Innovation for a spin, breaking a couple of world records in the process — and by a large margin. According to Rolls-Royce, Spirit of Innovation has set …

Leaders often cite creativity and innovation as critical components of business success. But many businesses fail to create and encourage environments where creativity can flourish. Managers make three common mistakes that prohibit new ideas and suppress suggestions that don’t align with their own. A 2017 PwC survey of 1,379 CEOs …

Nike has officially unveiled its latest LeBron James Innovation Center, set to sit at the center of Nike’s Beaverton, Oregon campus. The center also houses the new Nike Sport Research Lab (NSRL). The NSRL will feature the world’s largest motion-capture installation with 400 cameras, 97 force plates as well as …

So much that is written about retirement planning is about rates of return, inflation, savings thresholds, tax mitigation, budgeting, asset allocations, and other relatively dry and often somewhat stressful topics. However, most people care about their finances and planning for retirement because they have a dream for their future. It …

(Photo: LG)LG has unveiled a new TV, and it’s one you’ll never need to wall-mount. The StanbyME, a 27-inch display on a wheeled stand, can be rolled into any room in the house without even needing to be unplugged. As funky as the StanbyME’s appears at first glance, its unexpected …