SEO

Call Analytics tools in the spotlight: Marketing’s unsung heroes As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile browser. I’m referring to that unsung hero …

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. …

How to increase organic traffic to your store Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it is …

How to measure content KPIs during COVID [Video] “We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, explaining that the standard key performance indicators (KPIs) her organization, and many others, are used to tracking have been disrupted by …

Google Search Console adds new guided recipes reports Google launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes in Rich Results test. This new feature allows you to “instantly validate the markup for individual recipes,” …

Core update is done rolling out The Google May 2020 core update that began rolling out on Monday, May 4, 2020, is now done rolling out. Google announced “the May 2020 Core Update rollout is complete” via Twitter on Monday. The announcement. Here is the tweet from Google at 12:37pm …

FAQ: All about Google Shopping’s free and paid product listings   Google shook up Shopping search in April 2020 by including free listings in Google Shopping results. This new approach is live in the U.S. and will roll out globally by the end of the year. Its a significant change …

Google Discover performance reports data issue Google has posted about a reporting glitch in Google Search Console’s performance reports. This reporting bug is specifically for the Google Discover performance reports and you may notice a “significant drop in Discover reporting,” Google said. What went wrong. Google said there was an …

Google to sunset Gallery ads beta, focus on Image Extensions Gallery ads, the splashy, image-driven format that Google introduced last year, will be phasing out. Instead, Google will focus its other image beta, image extensions. Google is informing Gallery ad beta testers that the format will sunset beginning in August. …

Google Search Console API to stop supporting HTTP and JSON-RPC requests Back in 2018, Google notified developers that it will end support for HTTP and JSON-RPC requests for its APIs. Today, Google announced on the Google Webmaster Twitter handle that this will be happening soon. HTTP JSON-RPC requests. Google said …