SEO

Prospect for in-person conferences fades for 2020 The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an …

Google Search Console performance report gets recipe filters Google has added new filter options to the performance reports within Google Search Console. If you use recipe markup, Google may give you the ability to filter your performance report within the “search appearance” options. Where are these filters? You can access …

How to use Google Ads Explanations to understand performance changes   Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week, Explanations are available at …

Will publishers drop AMP when it’s no longer a requirement for Top Stories? Google’s Accelerated Mobile Pages (AMP) framework was designed to give site owners a way to quickly deliver their content to mobile users. The company incentivized AMP implementation by making it a requirement for publishers that want their …

And external trends to build diverse audience strategies [Video] As markets reemerge from the coronavirus pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers. Those strategies are more effective when they’re layered with economic and psychographic information to build diverse …

Call analytics platforms: What are they good for? Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking …

snippet to web page content highlight feature For the past couple of years Google has tested highlighting content on a web page based on clicking on a featured snippet from the Google search results. This was being tested both on desktop and mobile. This is now live and works on …

Gives you competitive link data   Bing announced it pushed out a new feature for its backlinks tool within Bing Webmaster Tools. The new feature is named “similar sites” and it lets you compare your site’s backlinks to another site. How do you access it. To access this, login to …

A guide to optimizing your store for search engines Shopify’s platform makes it simple for beginner store owners to launch their e-commerce sites, but that convenience means that many of the technical aspects of your site have been decided for you. This introduces some Shopify-specific quirks that you may run …

The Ultimate Guide Since its introduction in 2012 the Google Disavow Tool has become an indispensable instrument for website operators and online marketers It is the only method of positively mitigating backlink risks and maintaining off-page signals. If used correctly, the Disavow Tool becomes a one-way communication channel with Google. …